Déclaration relative aux cookies

1. What if this cookie policy does not answer all your questions?

Vlerick Business School (“VBS”) uses cookies and similar technologies to facilitate the use of www.vlerick.com and to improve the website’s functionality and user experience. This cookie policy also applies to all subdomains of .vlerick.com. By providing this document, VBS aims to provide you with clear information about what cookies are, for which purposes VBS uses them, how long they are retained on your device and how you can control your cookie preferences. If you have any questions about our use of cookies or other technologies, please email us at legal@vlerick.com

2. Identification of the controller

Whenever you see a reference to "we" in this cookie policy, this actually refers to VBS:

  • Vlerick Business School
  • Reep 1, 9000 Ghent
  • Company number: BE0424.244.049  

The company VBS, as data controller, is responsible for the collection and use (or - as the law calls it - "processing") of your personal data as explained in this cookie policy. 

3. General information about cookies

3.1 What are cookies?

A cookie is a text file placed in the browser of your computer or mobile device by a website's server when you consult a website. The use of cookies makes it possible to recognize visitors' browsers, with the aim of remembering information about you. The cookie usually contains the name of the server that placed the cookie, as well as a unique code that allows your browser to be recognized when you visit the website. It allows us to save certain settings, such as your choice of language, to make your visit to the website faster and easier. 

Cookies can also be used to make content or advertisements on a website more relevant to visitors and tailored to their personal tastes and needs. Certain cookies may be set by a third party. If you do not want a website to place cookies on your computer, you can change your browser settings. This is further explained in this cookie policy.

3.2 What types of cookies exist?

Strictly necessary cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, remembering language settings or completing forms. You can set your browser to block or alert you about these cookies, but some parts of the site will then not work. These cookies do not store any personally identifiable information.

Performance and analytics cookies

We use analytics cookies to measure visits to our website. This gives us a better idea about which sections are the most relevant to our visitors and what the most popular content is, so that we can tailor our website to the people who use it. We use third-party software from Google Analytics.

IP addresses are registered for use by our functional and analytics cookies if you have given consent; the resulting statistics and reports are not linked to personal data.

Functional cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

Advertising/targeting cookies

Our website may also send out cookies from other organisations so that we can deliver offers and information that is of real use to you.

With your consent, we would like to show you information on our (and other) websites that is more relevant to you and your interests. This is why we want to try to assess what catches your interest and what doesn’t. Based on the pages you visit on our website, you will be shown different information to that shown to other visitors, making our website more relevant to you.

To display relevant offers, we use 'DoubleClick by Google', Google Analytics, Google AdWords, facebook, youtube, Bing en LinkedIn. We show these offers on the VBS website, on other organisations’ websites and when using Google services.

First-party cookies and third-party cookies

There is also a difference between first party-cookies and third-party cookies. 

First-party cookies are created by the website you're visiting and store information to enhance your experience on that specific site. Third-party cookies, on the other hand, are generated by external domains, often for advertising purposes, and track your online activity across different websites. While first-party cookies are directly related to the site you're on, third-party cookies involve external entities gathering information about your browsing habits across multiple sites.

Social media cookies

When you are logged in to our website, you can share various articles and videos using the social media buttons. To ensure that these buttons work properly, we use cookies from the following social media platforms. We need to ask your permission to use these cookies.

With these cookies, these platforms can recognise you when you want to share something from our site. For more information about the cookies the social media platforms place on your computer and the data these cookies collect, you can read the cookies statement on their websites. Please be aware that these statements can change at any time. The website of VBS has no influence over this.

VBS is active on the following social media platforms: Facebook, Instagram, Google+, YouTube, LinkedIn, Twitter and Pinterest.

3.3 How can you disable cookies?

If you wish to block the placement of cookies on your device, you can do so via the settings of the browser you are using:

• Opera

• Google Chrome

• Firefox

• Safari 

• Microsoft Edge

Please note that disabling cookies may result in certain graphical elements or applications on the website working less well. VBS will make every effort to ensure the proper functioning of the website. However, certain parts of the website require the use of cookies.

4. Which cookies does vbs use?

5. Changes to this cookie policy

By continuing to use this website, you acknowledge that you have read the terms of this cookie policy and agree to our use of cookies as set out above (unless you have expressly stated otherwise). We may update this cookie policy from time to time. Any changes we make to our cookie policy in the future will be posted on this page. Please check back regularly for any updates or changes to this cookie policy.